This story can be found at THRAgreement begins with April run of James Bond titles
By Pamela Rolfe
March 24, 2010, 03:14 PM ET
MADRID -- MGM has signed a groundbreaking free-to-air movie deal with Spanish broadcaster La Sexta that boasts 10 James Bond titles.
The deal, which starts in April with a run of five James Bond titles, includes "Quantum of Solace" -- the first first-run of a box office hit La Sexta will air since its launch in March 2006.
The MGM deal is La Sexta's second high-profile signing in the past two weeks, following the three-year exclusive output deal with Warner Bros.
The deal also includes the "Rocky" and "Robocop" franchises, as well as "Conan the Destroyer."
Buttressed by coveted exclusive free-to-air rights to Spain's professional soccer league and Formula 1 motor racing, La Sexta averages about 7% audience share, but has shied away from deals with the Hollywood majors until recently.
Earlier this year, CEO Jose Miguel Contreras said the network planned to launch a second nationwide channel by the end of the year that could see part of its themed programming -- U.S. movies -- featured prominently.
MGM signs free-to-air deal with La Sexta
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MGM signs free-to-air deal with La Sexta
"Those were the days when we still associated Bond with suave, old school actors such as Sean Connery and Roger Moore,"
"Daniel didn't have a hint of suave about him," - Patsy Palmer
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Dr. No
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Re: MGM signs free-to-air deal with La Sexta
La Sexta? At least they are honest with their name. Sounds like our Spike.
Chief of Staff, 007's gone round the bend. Says someone's been trying to feed him a poisoned banana. Fellow's lost his nerve. Been in the hospital too long. Better call him home.