Twilight hasn't out sold Madagascar 2 by wide margin. Yet. It probably will before the April is out.
What it does show is DVD isn't a weak a format as the BDA (a Blu-ray association) has supported the supposition of. It also shows Friday and Saturday release dates can tap very a strong market. Tuesday releases may need to be reexamined.
In a related story I gleaned from an online article from a local paper somewhere about couple (and others) buying dvds. This particular couple had switched to Blu-ray for most new releases but were very finicky about what they bought. Preferring to see the movie first before purchasing, based on a bad experience with a blind buy.
Long story short the husband asked the wife if he can buy Quark, neither of them has seen it and she makes an exception in this case and told him he could because of the price.
Boy is he going to be in hot water five minutes after the movie starts!
