Kristatos wrote: Wed Jun 19, 2024 6:48 pm
Yes, reading the behind the scenes story of Goldeneye, I was shocked to discover how close it came to not being greenlit. Even back then, market research showed younger viewers thinking of Bond films as something their dads watched (this was before the Nintendo game brought in a whole new generation of fans).
So, in spite of my harsh words about EON, I do have some sympathy for their plight. They were pretty savvy in recognising the vibe shift caused by The Bourne Identity and adjusting Casino Royale accordingly (though I don't believe a full reboot was necessary - Purvis and Wade have said that their first draft of the script was written under the assumption that it would be Pierce's fifth film, though it was always meant to be more down to earth after the excesses of DAD).
That was 20 years ago, and there doesn't seem to be any similar touchstone for the current zeitgeist, so no wonder they're flailing a bit. I just don't buy the argument that Barbara Broccoli is some kind of tactical genius who has a brilliant plan to retool the franchise for the modern era. I think she's as clueless as the rest of us.
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I don't actually think Broccoli knows where she's going next. Not just Broccoli, but their creative team.
The film industry is in utter disarray, and there's not one producer/executive that can predict what the landscape will look like next week, let alone, a year or two from now.
The Fall Guy gets excellent reviews, from audiences and critics, it BOMBS. Furiosa had a solid advertising campaign, and there was positive buzz leading into its release. It's another BOMB. Bad Boys 4, with an unpopular Will Smith KILLS, and now Smith has signed on for his next big screen sci Fi film. In and Out 2 KILLS.... It's an unpredictable rollercoaster. If you told anyone Ryan Gosling's Fall Guy was gonna be a huge bomb (at a massive financial loss), and Smith's BB4 was going to open with around $55 million, people would call you a d**n liar. Just a few weeks ago that'd seem impossible. But it happened.
I'd say where EON is being smart right now is by doing........ Nothing.
They need to watch this landscape play out, and as you rightly pointed out, Kristatos: there's no Bourne that EoN can lean into. There's nothing. There's no information on what audiences want. They certainly can't (and won't) do Craig 2.0. And in the film industry, if you go too far backwards, it's repetition and certain death at the box office- so trying to re-create one of the other era's is also off the table.
EoN has been generally good at giving us the familiar, with a twist (whether one likes the twist isn't the point- I certainly had issues with some of their twists); and they must provide the same.
Now giving us the familiar is what they'll do best. It's the twist that they're stuck at. What is it that modern audiences want out of a new Bond? What does the cinematic landscape tell us.
That's where they're stuck, methinks.
And Kater, I hear you. In my view, I don't consider any opinion unpopular. Life's too short, right? I dont have to agree, but I must try and respect all opinions, because they're real to that person!