LOL stuff we've said for months now suddenly made public... wonder whether it would have taken longer hadn't we dug up stuffBlowfeld wrote:Someone let the cat out of the bag Sony spent over $200 million promoting CR. Trying to buy Daniel's acceptance?Right now the average Hollywood studio’s marketing spend on a blockbuster is $70+M domestic and at least that for international. Some studios have been known to spend $200+M globally like when Sony Pictures introduced its new Bond, Daniel Craig. So adding another $50M is both a marketing bonanza and branding booster. Specifically, Battleship‘s promotional partners include Coke Zero which has planned the largest global packaging promotion in its history as well as TV ad campaign. Also Cisco which has made its first-ever film partnership with Battleship. Subway has a large TV campaign and in-store promotion with the movie, and Kraft, Nestle, and Chevron are on board as well. Also both the U.S. Navy (whose actual sailors were used as extras) and the USO are using the movie to promote themselves.
Of course Sony spent that money trying to buy Craig's acceptance, and not coincidentally CR was far better received than QoS (if you know what I mean... oiling the machine costs money). LOL so now knowing this can we please tell the fanboys that no, CR wasn't the movie that gave them the highest profits, because that honor goes back where it belongs, to DAD. CR grossed more because of inflation but the attendance difference was extremely slight and considering the time that had passed plus the publicity, well, you get the picture.
Also glad this explains that, like we had said before, studios spend around $150 mln to advertise big movies, which means that at the very least that needs to be added to the QoS ginormous production cost... and of course once you do the math, it's very easy to see how the studio booked a loss with it. Except for the fanboys who pretend math is an opinion and that the box office gross is a profit instead of gross sales.
In other news, last night both The Voice and Smash kicked some serious butt in the ratings! I am one HAPPY camper. Finally some ratings justice. Granted, they'll go down for epi 2 of Smash as always happens from premiere to epi 2 but they can easily afford to lose a 20% and still be in the GREAT numbers side. So happy!
Spiderman trailer looks very good to me. I'm curious to see it, will definitely go.
It won't be pretty to watch her in withdrawal either.
