MI5 plans Xbox Live ads

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Goldeneye
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MI5 plans Xbox Live ads

Post by Goldeneye »

Monday 23-Nov-2009 2:29 PM
Government intelligence organisation looking to attract 18 to 34-year-olds

Government intelligence organisation GCHQ, which works with MI5 and MI6, is to run an ad campaign on Xbox Live.

The six-week campaign will mark the first time the organisation has advertised on Xbox Live, the intention being attracting lucrative 18 to 34-year-olds to its ranks.

TMP Worldwide, the recruiting firm behind the GCHQ ads, says that many of its recruiting criteria are "reflected in game-play experiences on Xbox, such as quick thinking, problem solving and team work". Shooting virtual terrorists in the face might be another, as well.

"As well as tackling 'traditional threats' GCHQ's work is also about helping government departments, such as the Ministry of Defence, to protect their information and communication systems," a GCHQ spokeswoman told The Guardian.

"This means we can offer excellent training and careers for people with specialist technical skills. However, the fact remains that many potential candidates remain unaware of GCHQ and what we do. Using video on Xbox LIVE helps carry our message to the right people in a creative and innovative manner," she added.

Will the next generation of super spies by made up mostly of gamers? We're all killers, after all.

Andy Robinson
http://www.computerandvideogames.com/ar ... ?id=227995
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Mimzy
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MI5 plans Xbox Live ads

Post by Mimzy »

I play xbox live alot mostly halo 2 and I play winning eleven 8, it sucks its not online tough couse it would be the best. Im thinking of getting fifa so I could play online. Is good online do alot of people play it tough?
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Re: MI5 plans Xbox Live ads

Post by Omega »

Wonder how this program
Worked out for them. Probably got a few drone operators


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