In brief: Ford's Bond advert accused of being out of Focus
Thursday March 15, 2007
Guardian Unlimited
The car giant Ford has been rapped by the Advertising Standards Agency for falsely implying its Focus model was used in the Bond film Casino Royale. A recent TV advert for the Ford Focus Zetec Climate used footage from Casino Royale, suggesting a link between the product and the film. In fact it was the Ford Mondeo that appeared alongside Bond. In their ruling the ASA said: "Because of the difficulty in differentiating between the two cars, the ad was likely to give the misleading impression that the Ford Focus Zetec Climate was used in the film Casino Royale, which could make it more attractive to some viewers." Ford has been ordered not to screen the commercial again in its current form.
I might complain that Sony had adverts for a James Bond film which did not inlcude James Bond......
Favorite Bond Movie: Octopussy From Russia With Love The Living Daylights On Her Majestys Secret Service Doctor No .... Ah heck all of them
Favorite Movies: Lawrence Of Arabia, Forrest Gump, Jaws, The Shawshank Redemption, Vertigo, The Odd Couple, Zoolander, Cool Hand Luke, The Great Escape...many more.
Location: Well here obviously. At the moment of course
You may see it as bad, but this is even more publicity for both Bond and Ford.
It may not be good publicity, but as the saying goes, there's no such thing as bad publicity!
